Samsara - 2019 - Lead Designer
Helping fleets stay compliant
Background
In late 2019, I relocated to London to help start the UK office. I led the product design across all international products launched as part of the company’s European expansion. I established design culture and practices in EMEA, partnering with Product, Marketing, Engineering, and Customer Support teams to enable effective processes.
During that time, I led the design of our key product offering in the UK, tachograph management.
Goal
Tachograph compliance is disruptive, time-consuming, and a heavy burden for European fleets.
Fleet managers wanted:
an easy way to manage driver compliance
up-to-date and accurate data to efficiently schedule and maximize driver hours and avoid violations
Research
We talked to many customers and sales prospects to learn more about their needs as well as understand what the compliance regulations are.
Graph Explorations
Challenges and Constraints
Team Alignment
The map view was the most used page on the platform. Not only was it the first page that people landed on, but there were customers that only used the page.
When we proposed additions and changes to the map view, there needed to be numerous conversations with 4+ teams across the company to make sure we had cross company alignment.
90% of the page taken up by the map view, so we were really constrained on space. There were inherent tradeoffs that had to be made on what pieces were essential to the customer even outside of this project. There were 12 potential pieces of information that could be shown and I worked with the PM to distill down to just 4 of the most important pieces of information.
Lack of Space
Inevitably, there was a lot of push and pull to add even more information on this page as we discussed with other teams, but we wanted to stay focused on the goal at hand and avoid unproductive scope creep. We were able to get to a great outcome and deliver a feature that allowed fleet managers to easily understand the compliant state of their driver’s hours.
Design
Impact & Metrics
Key feature to unlocking the 50M in fleet management sales pipeline in Europe
Without this feature, customers had to manually calculate every driver’s hours on a spreadsheet that didn’t auto-update whenever a route would change or something came up. The spreadsheet was continuously outdated, leaving fleet managers with a high risk of getting hit with fines if a driver got pulled over.
Decreased the time to access tachograph information by 75%
Allowed fleet managers to use actual data to plan routes and dispatch with confidence
